Why FortySeven

We are an Egyptian brand dedicated to producing essentials for everyday wear that combine high quality with affordability. We offer products that feel premium, look great, and are accessible to everyone. At our core, we believe that well-made essentials shouldn’t come at a high cost.
 
From day one, we’ve focused on selecting high-quality materials and paying close attention to every detail in our production process. We take pride in staying connected to both our craft and our customers—allowing us to create pieces that are thoughtfully designed and made to last.
 

We are committed to continuously improving and expanding our collection while staying true to our values.

The Story behind 47

 
Sometimes, the best ideas come from the most unexpected moments. Ours began when two ambitious friends crossed paths by chance in a supermarket aisle. What started as casual conversation quickly became a shared dream—to build a local brand that offered high-quality everyday wear at a price people could truly afford. They instantly clicked, bound by a passion for simplicity, design, and purpose. The brand’s name? Inspired by one of their lucky numbers—a quiet symbol of belief that they were on the right path.
 
Soon after, a third partner joined the journey, bringing fresh perspective and deeper drive. Together, they poured their hearts into creating more than just clothing—they created a brand grounded in honesty, comfort, and care. Every piece reflects their story: made with intention, designed for real life, and built to make people feel confident in their everyday. This is just the beginning—and you’re part of it now.

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Mission

To bridge the gap between comfort, quality, and affordability—offering everyday essentials that feel premium, at a price that treats you right.

Vision

To lead Egypt’s essentials wear market and earn a place among the world’s top 10—by setting new standards in comfort, quality, and accessible everyday luxury.

Values

We never compromise on quality. From fabric selection to finishing touches, every piece is crafted with care to ensure durability, comfort, and a premium feel.

We believe in purposeful simplicity. Our designs are timeless, versatile, and tailored for real life—essentials that work effortlessly for every day.

We value the power of feeling good in your own skin. That’s why we create pieces that offer the softness, elegance, and confidence of luxury—without the high cost. Because true luxury isn’t about a price tag, it’s about how effortlessly great something makes you feel every day.